I tried Starbucks’ Via (instant coffee) today. Keeping in mind that Starbucks hovers around #5 on my list of “Places I buy coffee,” it’s not bad. It tastes like Starbucks coffee but with a slight twinge of that typical instant coffee aftertaste. Easily the best instant coffee I’ve ever had.
It won’t replace fresh coffee, but I’m definitely taking a few packages next time I’m on a plane.
