You don’t need a Social Security number to get your identity stolen.
When you spend nearly a century building a name that people know and trust, the last thing you want is people calling any old tissue a Kleenex® Tissue.
Simply put, ‘Kleenex’ is a brand name and should always be followed by an ® and the word ‘Tissue.’ Please help us keep our identity ours.
Kleenex is running banner ads to convince people to stop using their brand name as a generic name for tissue. So everyone should just stop giving them free advertising and providing a sense of authenticity that’s impossible through traditional means.